Company manifesto

The games

 * Innovation through blurring of boundaries - We want to explore new concepts and genres that blur boundaries between reality and virtuality.
 * Casual depth - We want to make games that everyone can use. Our games may have depth and complex parts for those who enjoy it (we do, too!), but they should be easily accessible by everyone.
 * Fun - Life is too short, we want to have fun!
 * Affect - The games we do must create emotions. We want to cry, laugh and be emotionally disturbed by our games.
 * Responsibility - Games are not without consequences - not matter how light the effect our games have on a player and society, we want to be responsible, and make the player responsible.

The game studio

 * Ethics - We want to be 'good', by avoiding the dishonesty and double dealing that generates anti-social behaviors in companies. Through transparency and community-building, we want to induce all stakeholders (players, shareholders, employees, contributors, contractors...) to reveal their true expectations and preferences, and find solutions that are practical and efficient for all involved parties.
 * Community - We want to do online games that involves communities. We believe they introduce a fundamental paradigm shift in gameplays, innovation processes and even business standards. A community is now fundamental part of the company, and it needs to be as involved as possible. The studio will be part of the HackIt! project, and therefore abides its social contract's rules.
 * Decentralization - With Internet, it makes less and less sense to have to be physically at the same location as your coworkers. There are talents all over the world, we want to be able to include them in the project, no matter where they live. We thus rely primarily on electronic tools to communicate and keep everyone in the loop (but we still like to meet face to face, too!).
 * Free Software - Internet introduced a fundamental change: information, which used to be packaged as physical goods (like books or CDs), is now free - as soon as someone created it, it can be replicated freely, and everyone can take it, copy it and modify it to his liking. Instead of fighting this change, we choose to embrace it. Transparency