Marketing plan


 * Find a *good* way to briefly describe the game
 * Find a good polarizing question to ask, and build everything around that question
 * Build an alpha test team?
 * Ask sample missions
 * Ask where to ask the question / where the good information relays are for a given theme
 * Build a trailer and/or (?) a 5+ minutes gameplay proof of concept =&gt; should also ask the same question

Potential themes
Could be good to explore different themes - some kind of community AB testing to see where it reacts well. Or maybe make the themes different factions, or gates to the same game?


 * Eco serious game (how would you solve global warming?)
 * 2012

Potential websites

 * Ecology:
 * Europe Ecologie
 * Gaming:
 * Destructoid
 * Eurogamer
 * g4tv / Gamestrailers
 * Game Informer
 * Gamersyde
 * Gamesradar
 * CanardPC (FR)
 * Jeuxvideo.com (FR)
 * Mondes persistants (FR)
 * +Forums:
 * IGN forum
 * Gaming Trend


 * Generalist:
 * Cnet
 * Slashdot
 * Ads:
 * Stumble Upon
 * Facebook
 * Google
 * WeTransfer
 * Also see Marketing ressources