AI Game Positioning

= Positioning =

Brand/genre
Science fiction / artificial intelligence / hacking

Target audience: age, sex and volume

 * 60% male / 40% female (data from other games seem to indicate that male audience pays more, while the female audience drives virality)


 * Adult audience, core at 30-35


 * Volume TBD

Future of the brand/genre
TBD - movies/games/books coming up?

Existing communities (and volume)
TBD (look at communities around references, or communities that share the same demography)

Market research
Need to contact existing communities to discuss the game concept, and ask for input:


 * Age, gender, geography, revenue, education (core and secondary targets)


 * Lifestyle and other interests


 * Gaming habits (frequency of play, preferred genres, plateforms, online/offline)


 * Preferred gameplay &amp; wanted features


 * Research existing games, competition (present &amp; expected)


 * Browsers used


 * Values

Main game references and influence

 * In Memoriam (casual ARG)


 * Facebook games (social interaction with existing friends)


 * Pokemon (pet collection &amp; combat)


 * GTA (sandbox universe with underlying storyline)


 * Eve Online, Second Life (Large scale universe and economy)

Game values

 * TBD